Why did Zion Williamson's Autograph Price Just Drop 35%???

Recently Zion Williamson’s autograph price dropped by 35%!

Why did this happen? 

Prior to becoming the #1 pick by the New Orleans Pelicans, Zion was already a HUGE autograph in demand.  Talking $500-$1000 depending on the item.

After being drafted, the price starting creeping towards $1,000 and above.

Why?

There was no price to base anything off of.

Zion had yet to do a paid autograph signing.  All these items were signed in person or at the Duke meet and greet before the season.

Sellers were just pricing items based off what they thought they could get for them.  Basically, the wild, wild, west for autographs.

So what happened?

Zion did an autograph signing and brought the price down. 

A company had finally brought him in to do a paid, sit down autograph signing. 

Zion isn’t worth a company paying $500-$1000 for an autograph, probably more in the $150-$200 range.  No company would pay that $500 autograph price.

Thus, this is where an autograph signing actually brought the price down.

A comment I hear a lot of are “dealers are ruining the autograph market.”  The thinking is by charging for autographs, the players will no longer sign for free.  I haven’t seen that be the case.

I think its just anger and frustration that players they want in their collection are priced too high for some.  And that’s a fair and legitimate grip.  However, not everything in life is meant to be affordable for everyone.

Take Michael Jordanfor example.  Not everyone can afford an $8,000 jersey.  See my recent video on why Michael Jordan’s jersey price doubled.

With all that being said, here is a clear example of how dealers helped the autograph market. 

Bringing the price down.

Providing a quality item.

Provides a win, win for the customer and also the industry.