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Super Bowl 52 – Les Eagles ou les Patriots gagnent mieux pour le business des autographes ?
Chaque fois que les équipes du Super Bowl sont annoncées, je me demande quelle équipe gagner est la meilleure pour les affaires ? Nous allons jeter un coup d'oeil.
L’idée commune est que si les Patriots de la Nouvelle-Angleterre gagnent, la popularité de joueurs tels que Tom Brady et Rob Gronkowski ferait des Patriots un autographe de souvenirs sportifs plus vendu s’ils gagnaient le Super Bowl. Je suis d’accord, Brady et Gronk font partie des autographes les plus vendus dans le football . Cher oui, mais ces deux-là font partie des joueurs de football les plus populaires. Danny Amendola a signé les mini-casques des Patriots et Julian Edelman sont devenus des vendeurs d'autographes éprouvés.
Mais voici le problème, les Patriots ont gagné et ils ont beaucoup gagné. Je ne dis pas que l'excitation de remporter une autre victoire au Super Bowl ne sera pas là pour les fans, mais lorsque vous n'avez pas remporté de Super Bowl à l'ère commune (depuis le début du Super Bowl en 1967) comme l'ont fait les Eagles de Philadelphie , il y a aucune comparaison. Une victoire des Eagles suscitera BEAUCOUP plus d’enthousiasme de la part de leurs fans.
L’inconvénient d’une victoire des Eagles doit être le manque de stars. Le quart-arrière Carson Wentz est bien sûr leur joueur le plus populaire, mais il est blessé et ne joue pas dans le match. Son remplaçant, Nick Foles , a été fantastique. Certainement un autographe que vous voulez en tant que fan des Eagles s’ils gagnent. Au-delà de lui, vous avez le receveur large Alshon Jeffery et le Tight End Zach Ertz . Du côté défensif, Fletcher Cox et Nigel Bradham ont été des étalons toute l'année.
À court terme, une victoire des Patriots générerait potentiellement plus de ventes simplement en raison de leur pouvoir de star. Cependant, à long terme, une victoire des Eagles générerait BEAUCOUP plus de ventes, surtout s'ils passent quelques années ou une décennie sans autre victoire. Philadelphie est un ÉNORME marché de souvenirs sportifs et les Eagles font parler d'eux.
Alors, quelle équipe gagner est la meilleure pour le secteur des autographes ? Aigles, Aigles, Aigles.
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Kevin Wildenhain
février 04, 2018
Patriots #1