To finally get one of my baseball idols is an absolute dream come true but to get this card with an on card auto really made it all worth the wait! Thank you!!
Autograph Signings - Ever Wonder How They Happen?
You are going to an autograph show to get an autograph of your favorite athlete, let’s say Kansas Jayhawkstar Thomas Robinson. You have your basketball in hand as you walk through the line, thinking about what you are going to say to him. Then the thought occurs to you, “Wow, how does this whole event get set up? I mean how did they get Thomas Robinson to come here?” My fellow sports memorabilia collector, those are some great questions. Let me help you answer them from the perspective of a dealer.
#1 – GETTING THE ATHLETE
This sometimes can be the easiest or the hardest part. Typically, an autograph store owner like myself will find out who the agent is for a particular athlete. I will then contact the agent and ask if the athlete is interested in an upcoming autograph signing. Most of the time, if it is an athlete that does a lot of them, the process is fairly smooth, pricing set in stone, all that needs to get ironed out is a date and the contract. If the athlete rarely does an autograph signing, convincing them to do it and coming to a common ground on pricing can be quite difficult. Especially, if the athlete’s autograph is in high demand. In that case, usually the dealer will come up with an initial 1st offer to the athlete. I remember chasing one athlete and taking to his agent almost monthly for 2 years! Signing never did happen, but the seed was planted.
Thomas Robinson
#2 – PAYING THE ATHLETE
Once the contract is signed, generally the athlete/agent will require a 50% deposit, with the rest due the day of the signing. Athletes are paid per autograph. More for premium items like jerseys. Inscriptions typically cost extra. Also, the athlete/agent will also have a minimum signature requirement, so they are guaranteed X amount of dollars for the signing. Checks or cash only my friend. Put that VISA back in your wallet.
#3 – MARKETING THE EVENT
After the contract is signed and a date is selected, now it is time to market THE HECK out of the event. This is often the hardest part of the entire signing. Getting customers to know and come to your event. What avenues do you market to? Radio, newspaper, social media? How much do you spend? Typically, 3-4 weeks is needed to get the word out efficiently. Also, important to get in contact with other dealers who may sell similar product to help offset the cost of the entire event. They can market the event to their customers.
Twitter Logo
#4 – PRICING THE SIGNATURES AND PRODUCT
One of the big misconceptions when it comes to pricing an autograph is that the only factor is what the athlete gets paid. Fans sometimes have a hard time understanding that the autograph is just a part of the equation. Here is a hypothetical situation.
Let’s say an athlete is getting paid $10,000 for an event for 500 autographs. Marketing ends up costing $2,000. Labor for the event is $1,000. Total cost for the event is now at $13,000 (a 30% increase) not even including rent and the cost of the items (helmet, jerseys, etc). So an autograph that was costing $20, is now at $26. Factor in rent and running a website per day and you are closer to $30 a cost per autograph. So if a dealer sells the autograph at $50-$60, it isn’t that they are trying to make a killing off the event, they are just trying to recoup all their costs and make a little profit at the end of the day.
One other thing to consider is autograph signings rarely sell out. Out of those 500 autographs, if 300 + get sold that is a good signing. The dealer has to take on 200 or so autographs for inventory. Add in the cost of the item (basketball, jersey, etc) + the autograph and the total amount of $ adds up quickly.
#5 – ORDERING PRODUCT FOR THE EVENT
After a few weeks of marketing, we should have a decent idea of what is going to be the main seller. Whether it is photos, helmets, baseballs, jerseys, etc… Photos and helmets typically take about 7-10 days to get in stock. Depending on the type of jersey, those can take 4-6 weeks, so best to order early. If they are not able to make it in time for a signing, getting jersey #s signed is always a good back up plan.
Kansas Basketballs for Thomas Robinson to Sign
If you do not have stanchions, tables, pens, and other necessities those will need to be ordered too.
One other thing to consider is having an authentication company such as PSA/DNA or JSA to authenticate the signing. Taking photos and video of the athlete signing the product is also a major plus.
6 – DAY OF THE EVENT
This can be the easiest part of the whole process if you have a good system in place to get customers quickly through the line. Always be sure to have enough staff on hand. 1 person to take the signed items from the athlete, 1 person to hand them to him. Also, need someone at the cash register and 2-3 others floating around to help in other areas.
Typically, the athlete will show up an hour or so before the event to sign all the product that was not sold to customers that day or sold to other vendors. Important to start the event at the time posted. Make clear your policy on taking photos with the athlete at the signing table. This can often slow down the process and frustrate waiting customers and the athlete.
Thomas Robinson Signing Autographs
#7 – AFTER THE EVENT
Now that the fun is over, the grunt work starts. Time to mail back items to customers who couldn’t attend the event or to other dealers. Enter all the credit card receipts into accounting, count the extra inventory, price it, and display it. Continue to market and push the product you have in stock.
Thomas Robinson Autographed Kansas Basketball Jersey
Powers Sports Memorabilia was started by Matt Powers as a way for sports autograph and celebrity memorabilia enthusiasts and collectors to have a high-quality product available at affordable pricing. Having been in the business since 2004, he noticed there wasn’t a website available that included not only signed sports memorabilia and celebrity autographs, but also high quality custom framing and autograph display cases for everything from autographed baseballs to signed guitars, and more.
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Customer Reviews
Overall rating: 4.9 / 5 from 4813 reviews.
Excellent service with this signing. Thank you!
Autograph came out great!
Awesome experience as always, I’d highly recommend Powers to anyone looking to expand their sports memorabilia collection!
Once again, Powers Sports came through big time! I had been waiting for many, many years to have this mini helmet signed by Carson Palmer. With special thanks to Natalie and Mathew, they were able to coordinate this endeavor exactly as I wanted it. Excellent autograph, perfectly positioned, using the exact paint pen requested and the C.O.A. sticker positioned right where I wanted it. Thank you folks so very much!
Matt and his team did a great job as usual. I highly recommend power’s!
Always great dealing with Powers. Got to watch Earl Singing on their website. Couldn't be happier with the helmet and the signature. Another perfect purchase. Thanks Powers crew!
I submitted 2 cards for signing by Dennis Rodman and came back very nice but one of the cards corner was damaged when returned back. Thank you Matt Powers and his team for this signing event.
I submitted 2 cards for signing by Hakeem Olajuwon & came back very nice. Thank you Matt Powers and his team for this signing event.
Power Sports Memorabilia is the best and always my "go to" autograph company to deal with. They are so accommodating and always get what you want and how you want it !!!! A+ on ALL counts !!!
I wasn't at the convention to be there for his signing. However, he has a killer autograph very happy with this autograph
Another great jersey signing!
PSM never let's me down. Another great auto on my multi signed piece. Thank you again.
The Barry Larkin auto in my PC is pure heat. Crisp ink, great placement, total keeper.
Just received by Bo Jackson Rookie Card back from Powers Sports Memorabilia. Once again, Powers Sports was able to get my card signed exactly as requested. Excellent signature, perfectly positioned and using the right kind and color marker.
Everything at Powers is first rate. They posted the videos on Facebook so I actually got to watch LT sign my helmet. And then they shipped me my helmet it's perfect could not be happier.
Had to get one of the coolest catchers in the game short man wacks that bat
A successful two sport pro athlete definitely needs authenticity
I like adding the inscriptions, and how this balls top and bottom of the logo
Pleased with the ball, still came after some rescheduling!
Power sports helped me cross another logo baseball off my list, and with one of the greatest catchers of all time
One of my favorites growing up A-ROD, get the top athletes in sports here.
Always got make sure you authenticate
Ball came back great, solid crisp clean auto of a HOFer
Package was received and communicated to me right away. Signing happened with no cancelations, got my photo proof and received my item in good condition. Even when I had questions about the signing I got an immediate response. Couldn't be happier.
10/10.
Matt and his team are the best around!
Great experiences, highly recommended
Matt and his team are the best!
Matt and his team always do the best job for their clients. I highly recommend them to anyone looking for top of the line autographs
Great job by Matt and his team per usual
Matt and his team did a great job
Enjoyed adding ted Simmons and Ivan Rodriguez to my all time catcher bat!
Thank you for another great autograph! Appreciate it!
Another amazing experience and gorgeous autograph. Thanks again!
Great jersey signing for an all-time great DB!
Awesome place! I wish I would have discovered them sooner, lol, but I can’t say enough good things about Powers. Very trustworthy & transparent, it’s great being able to grow my sports memorabilia collection wit hall of famers I grew up watching as a kid!
Good communication and quick turnaround after signing. Thanks
Great card & thankful to do business with PSM. Excellent!
Always need to get the authentication, which was placed in the perfect spot. It looks good and doesn’t get in the way of anything on the ball.
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Danny Sundquist
August 08, 2018
Hello,
My name is Danny Sundquist and I’m the AGM at tilted kilt Moreno valley. We are putting a pre season party together to kick off football. We are trying to see if we can get some ex players out to do autographs but we are having a hard time finding someone who may be intrested we will pay them. If there is any hints or advice where to look. Thank you Danny Sundquist